MathWorks Eats food truck logo.
Renderings of the food truck's design.
MathWorks Food Truck
A "MathWorks Eats" food truck. We went with a rustic, homey feel for the design, incorporating textures like wood, and chalk, which invoked the feeling of enjoying a home cooked meal. We paired it with playful food/eating related text, and a custom logo with hints of MathWorks corporate blue brand color.
